I'm Andy from Salisbury, South Wiltshire and this page tells you a little about my small business, my writing and SEO (search engine optimisation).

My business in Salisbury

I run a small business in Salisbury and look after the PCs and laptops for a number of clients in and around the City. I designed a simple website for my business when I first started up but quickly became frustrated when it failed to show up in the Google search engine results pages or SERPs. 

It's not a lot of good having a website if it doesn't get found online.It was time to do some research to find out what was wrong otherwise my business would suffer.

SEO - Search Engine Optimisation

It didn't take too much research to discover that I'd made some major mistakes when constructing my website. The written content seemed to be OK but, the most obvious mistake was that the title was 'Homepage'. By now I'd read a little about SEO and discover that there were 'on-page ranking factors' that needed attention.

I changed the title tag and used an appropriate H1 header on my site while i set out to discover what other improvments I could make to improve the the ranking. I was pleased to discover that my local search optimisation methods were paying off and I was turning into a bit of an SEO enthusiast.

Local SEO Success

The success of any local SEO campaign depends on many factors, including, the competion from other local business websites in your geographical area. For example, if you run a search for waitress hire Salisbury, the results will show one company in the area. On the other hand, run a search for web design Salisbury and you'll see that it's going to be a lot harder to rank well for those search terms.